Completed Projects
» Sara Communication Initiative for
Girls Education
UNICEF and the Academy for Peace and Development
(APD) observed a great disparity between the status of young Somali
boys and girls in terms of educational and employment opportunities.
To address this issue, the Sara Communication Initiative (SCI) was
developed in 10 countries of Eastern and Southern Africa in the
early 1990s. As an educational strategy, SCI conveys education through
various media such as film and radio broadcasts. With the aim to
raise public awareness on issues relevant to the rights of the child,
it also covers other issues such as gender equality, HIV/AIDS, education
and early marriage. These issues are skillfully woven into entertaining
plots based on a central character named Sara. The important issue
of children rights has therefore been developed to facilitate community
dialogue and to address the unequal treatment of Somali girls.
Objectives:
Produce and disseminate a communication package on the rights of
the Somali child in order to:
- Create awareness and advocate for the reduction of existing
disparities in the status and treatment of girls.
- Support social mobilization processes designed to realize the
potential of female children and to foster their participation
in their development.
- Produce a dynamic role model for Somali girls that will assist
in their acquisition of psychosocial life skills that are essential
for empowerment.
- Provide a model for improving gender relationships beginning
at early age.
- Communicate information regarding the survival, protection and
development of Somali children, including specific messages on
education, health, nutrition and freedom from exploitation and
abuse.
- Build the capacity of Somali writers, researchers, and artists
through the development of a Somali version of the Sara package.
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